A guide to build your first online ad campaign
The nine-lettered word behind every successful selling is MARKETING.
To be precise an EFFECTIVE MARKETING!
We’ve curated this article for you that’ll unravel the tactics to build a successful and optimized online ad campaign. Go on. Have a read!!
An ad campaign is a set of structured ads designed to accomplish a specific objective to fuel your business growth.
Are you hesitant to launch an online campaign because you believe it would take too much time or money? Well, here’s the truth -> a wisely planned and strategized online marketing program depending on the channels you want to focus on is not difficult, and it does not have to be expensive. Plus, the traffic and sales it can generate are worth the campaign efforts.
Online activity is measurable and thus, ad campaigns are extremely effective. The more stats and metrics you have on how users communicate with your advertising, the easier it becomes to tailor them for greater performance at lower prices.
This guide involves basic ad campaign fundamentals and some key tactics to help you develop, handle, and optimize more successful online ad campaigns.
Keywords describe the subject of your content.
Keywords are search terms that a website owner or SEO expert would use to refine a website to appear at the top of Google's results for unique keywords. So, when a user enters terms or phrases(keywords) into search engines, also known as "search requests," they are directed to a results page that lists all relevant websites.
Reach is the number of times a user viewed your ad.
Impressions are the number of times your ad is shown to the user, regardless of whether or not it is clicked.
Is your CTR holding you back, or is it good enough?
But wait, what is CTR?
The ratio of consumers who click on a particular link to the total number of consumers who visit a website or advertising is described as the click-through rate (CTR). It is widely used to assess the effectiveness and feasibility of an online advertising campaign for a particular website.
CTR is calculated as follows:
Click-through rate = Total no. of clicks / Total number of visits
A call to action (CTA), a marketing metric that refers to any layout that is intended to provoke an instant response or compel an individual to take action. The CTA can be linked directly to sales. To give an example, it can advise the viewer to press the purchase button to complete a deal, or it can bring the viewer a step closer to being a buyer of the company's products or services.
Return on ad spend(ROAS) is a marketing measure that calculates how much revenue the business receives for every penny invested in ads. ROAS is, for all kinds of reasons, more or less similar to ROI(Return on investment).
To explain it simply, ROAS evaluates the efficacy of your promotional efforts; the more successful your advertising messages resonate with your target market, the more money you'll receive from each penny spent on advertising.
The percentage of visitors who exit your web page without performing any action like, clicking any link, or form filling, etc, is referred to as the bounce rate.
Bounce rate (%) = Number of visitors to a single page / Total number of visits to the website
More the bounce rate, less is the conversion rate.
Cost per action (CPA), also known as cost per acquisition in marketing terms, is an online advertisement calculation and pricing model that refers to a specific action – such as a purchase, click, or form submission (e.g., newsletter subscription, form registration, etc.)
The advertiser determines the desired action to be taken.
This data depicts how many users took a certain action, such as installing the app or purchasing a product. CR is a significant indicator. However, not all user activity results in a conversion. A visitor can complete a form, sign up for a newsletter, and many more. An advertiser may choose the best actions to determine the CR for a newly launched game.
The four P's & C's of marketing foundation are:
In this article, we are going to focus on Promotion & Communication.
Promotion through an online ad campaign is an intricate business. One that demands your commitment and attention from the time you design the campaign strategy until it is introduced to an audience. Digital marketing strategies are much more vivid and sustainable than traditional marketing efforts. A digital marketing strategy entails much more than merely positioning advertisements for your brand on websites or social media channels.
Following the steps below when developing your digital marketing strategy would mean that you pursue your marketing rationally and productively, ensuring the greatest chance of success:
Some of the most popular types of advertising campaigns are:
Facebook is the most popular social network with 2 billion netizens spending at least 10 minutes a day on the platform. This not only represents a genuinely massive potential audience for your ad campaigns but also allows you to break out and reach very unique markets for your ad campaigns. You can tailor the advertisements based on people's demographics, age, economic status, and other factors. Moreover, when opposed to other forms of advertisement, Facebook marketing campaigns can be very cost-effective.
So, it is definitely “THE STRONG PLATFORM” to run an ad campaign.
Setting a campaign goal is essential because Facebook uses it to decide aspects of the campaign, such as the advertising formats, auction options, and how the campaign is optimized. You must always choose the objective that best represents the campaign's intended result. When you advertise a website, you can almost certainly launch a conversion effort. As an example, suppose your campaign goal is to collect information about the users, then a lead generation campaign is what you should go for.
We’ve listed all the Facebook campaign goals and when to choose which:
The next step is creating your ad sets or audiences. Ad sets are collections of ads having settings about how, when, and where they appear. When you build an ad set, the options you choose at this level are applied to all of the ads in this specific ad set.
Ad set level choices will be used to choose audience demographics such as area, gender, and age. You may also set a budget, plan a schedule and place.
Facebook uses “automatic placements,” which will include Facebook, Instagram, and Audience Network, by default. However, it usually uses the placements that are designed to deliver you the best outcome. If you have details on which placements perform well for you, you can even opt to edit them accordingly.
Google Ads is a platform for paid advertisements. It enables businesses to put sponsored advertisements in search engine results, on the Google Display Network, Gmail, YouTube, and various other sites. Google search advertising can be very peculiar, as keywords have a considerable measure of purpose. To phrase it simply, you can target your audience through their search queries. This is significant because Google Ads rewards marketers who produce highly interesting ads with higher ad rankings and lower prices.
You should set SMARTER Goals for your campaign.
Once you've decided how and to whom you'll market your service, you can begin to plan your concrete campaign goals using Google Ads. This is where you can describe "The Bigger Picture." This concept will help you engage with and persuade your audience.
You will also determine whether you want to concentrate on brand recognition, customer engagement, or development.
Once you’ve determined a campaign goal, you can select the type of campaign and start off.
Different types of Campaign types are:
2. Create Ad sets
Go to Google Ads and click the 'Start now' button.
With the goal in your head, create the particulars required to set up a campaign like budget, target market, keywords to focus on, and the network to share your ad with.
Your budget is the sum of money you plan to spend every day on each campaign. You can monitor how much you pay on Google Ads by adjusting two settings: your regular budget and your bids.
The next move is to think about where your target audience is. The idea is before you can get into the particulars of making an ad, you need to think about how these Google Ads campaigns can be set up and which area of the network they will hit.
With that being planned, you are now ready to create your ad.
3. Create Ads
Create your first Google Ads campaign following these steps.
Google Ads makes it simple to create compelling ad copy. Here, we’ve listed some tested tips that you will find handy when creating Google ads that can improve click-through rates, better Quality Scores, and generate more leads.
Ready with everything? Continue by pressing the save button.
Google Ads and Facebook Ads both dominate the digital advertising market and both of these platforms succeed at producing results. So, when it comes to deciding between them, you need to understand which situations each platform is ideally suited for and how these services can help you accomplish your objectives.
“If you're a company looking to promote itself and grow its client base, Facebook Ads is the way to go.”
However, the platform's efficacy can vary depending on the type of company you operate.
If you are selling a product through an online shop, you should predict higher sales by using Facebook Ads. Facebook Ads are more successful at promoting your products/services and attracting potential customers.
“Google Ads performs well when users are looking for what they need right away.”
Whereas, Google Ads are best utilized to reach an audience already looking for a solution.
Businesses are not required to attempt to raise awareness to sell their services or products. For instance, say you need a beautician, most probably, you’ll search for salon services near you using Google rather than waiting for a relative ad to pop up on your FB page.
Google Ads is ideal for providing services. The clients are searching for the services rather than the company reaching out to the prospective clients. This implies that it is probably going to result in a conversion than passive ads.
It all boils down to one thing - Facebook is a platform for awareness and sales, while Google Ads is a platform for conversions. However, it is also dependent on what type of business you own, or what are your exact campaign goals. That’s when a digital marketing agency plays a vital role to help you out with proper campaign designing and marketing.
With an ad campaign, you can get ads in front of the appropriate audience in a matter of minutes and immediately boost growth.
Often a campaign is profitable straight away. Still, more often than not, you'll need to do ongoing research to reach profitability.
You should concentrate on two aspects to achieving profitability:
1) Increasing conversion rates by checking the pricing, bid, social data, guarantee, news, and incorporating email follow-up, among other things.
2) And the overall consumer satisfaction by experimenting with upsells and providing potential consumers additional goods and services.
The problem, of course, is that online marketing can be costly and produce unfavourable outcomes if not done appropriately.
That’s where TEAMIC comes into the picture.
We are dedicated to delivering the desired results for young and growing businesses while allowing them to concentrate on their market while maintaining complete control of their content.
We identify your target clients, weave a perfect story for your ad campaigns and improve campaigns by monitoring and optimizing data by getting the right message to the right people at the right time.
CORRECT NARRATIVES HAVE GOOD LISTENERS. ACE THE RACE NOW!
If you believe in your product or services, drop us an email at info@teamic.in we will get your customers to make the difference.
Bookmark this guide to help you build Ads.
